EduIQ Unit 7 and 8 Printed Notes of Commerce with MCQs for UGC NET Entrance and Other Competitive Exam Preparations 2025
Prepare for the UGC NET and other competitive exams with comprehensive and detailed notes for Units 7 and 8 of Commerce. These two combined booklets cover essential topics, offering in-depth insights into Banking, Financial Institutions, and Marketing Management, along with multiple-choice questions (MCQs) for self-assessment and revision.
Unit-7: Banking and Financial Institutions
This unit provides a thorough understanding of the Indian financial system and its various components. Key topics include:
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Types of Banks: Commercial banks, Regional Rural Banks (RRBs), Foreign banks, and Cooperative banks.
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Reserve Bank of India: Learn about its functions, role in monetary policy management, and banking sector reforms in India.
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Financial Markets and Institutions: Explore money markets, capital markets, government securities, NBFCs, Mutual Funds, Pension Funds, and Development Finance Institutions (DFIs).
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Reforms & Digitisation: Delve into financial sector reforms, financial inclusion, digital banking, and payment systems.
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Insurance: Understand types of insurance, risk management, and the role of the IRDA.
Unit-8: Marketing Management
Dive deep into the essentials of marketing, exploring both traditional and modern concepts that shape the market landscape:
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Marketing Fundamentals: Understand marketing concepts, approaches, strategic planning, market segmentation, targeting, and positioning.
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Product & Pricing Decisions: Learn about product decisions, product life cycles, pricing strategies, and policies.
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Promotion & Distribution: Discover the role of promotion in marketing, advertising, personal selling, and sales promotion techniques.
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Consumer Behavior: Study the consumer buying process and factors influencing their purchasing decisions.
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Emerging Trends: Explore trends like online marketing, social marketing, green marketing, and rural marketing.
With these well-structured notes, students will gain a clear understanding of critical concepts in both Banking & Financial Institutions and Marketing Management, aiding in their exam preparations. The inclusion of MCQs helps in practical knowledge application and better exam readiness.
